Thursday, 15 September 2011

What happened to our man's right arm?

We've tweaked our logo slightly, because HostelWorld complained it was too similar to theirs and was causing confusion in the marketplace:




Our view is that if you base your logo on the internationally-recognised symbol for lodging (as HostelWorld have done) you are going to get other people with similar logos. You can't very well stop the entire world using an image of a chap in a bed in their logo.

But they have scarier lawyers than we do, so we happily caved in and chopped off our man's right arm to make our logo even less like theirs. Our logo now looks like this:



I already prefer it.

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